Disney’s latest Woke/Broke hits the lockeroom
Hello all. I have been very busy with my real-world job, but I now believe I can get back to writing more frequently. Let’s hope.
In our latest installment of “Get Woke, Go Broke,” I give you Disney.
Disney’s live-action remake of “The Little Mermaid,” which is their big-ticket entry for this summer film season, fell flat on its face on Memorial Day weekend. Overseas ticket sales were even less memorial for the woke remake.
Many controversies have plagued Disney and its famous brands over the last few years, with many lifelong fans exclaiming their disdain of the company’s burgeoning “wokeness.”
As a longtime family-friendly brand, critics have accused the company of being too inclusive and including adult-themed sexualization and homosexuality in their films. This, they say, devalues the Disney brand.
A specific example of a “woke” move in its movies includes the company’s decision to incorporate a same-sex kiss in Pixar’s latest Toy Story installation.
In 2022, following the passage of Florida’s Parental Rights in Education bill, Disney’s now-ousted CEO Bob Chapek stepped back from his stance to not give in to woke demands after Disney employees demanded the company condemn the legislation.
That was followed by a string of box office disappointments and the re-appointment of its former CEO Bob Iger.
All this has led the watchdog organization the New Tolerance Campaign to include The Walt Disney Company in its 2022 ranking as the “Worst of the Woke” for the second year in a row.
So what is the downside of Disney’s “wokeness?”
Well, ironically, there are plenty of woke talent among the 7,000 Disney layoffs at ESPN and its film divisions that are now on the street, because of Woody’s kiss (or other questionable script choices).